The policy and implications of the British Government’s Free Essays

The Olympic spirit is undoubtedly the most universal celebration of global unity ever achieved and the continuation of the same will always be an integral part of international cooperation and globalization. In this regard it is an honor for any city in this world to host the Olympic Games since doing so bestows several opportunities for such a city and its dwellers. The Olympic movement has had to involve in many ways depending on its leadership in a bid to make it more integral, independent and reach a wider audience than before (Constantine, 2000). We will write a custom essay sample on The policy and implications of the British Government’s or any similar topic only for you Order Now This changes has necessitate the need to adopt modern and innovative practices to the organization and running of Olympic affairs in order to cater for the monetary and logistical obligations of the management committees and to be able to organize superior games n broadcast them to a world audience. The IOC presidency of Samarech saw the international committee acquire rights to sell broadcasting rights to media companies in a bid to make the IOC financially independent. Furthermore, they developed an Olympic brand that could be sold to companies who would use it as an exclusive tool to market their products. This brand becomes one of the biggest revenue earners for the Olympic committee since acquiring the rights to use the brand is an extremely expensive affair. The IOC is responsible for choosing the host city for the Olympic Games and therefore enjoys immense power since an interested city has to convince the committee that it is capable of hosting the games and upholding the standards that are vital for the success of the mammoth games. These have led to unethical conduct of some bidding committees who have tried to influence the award of this honor by offering bribes to committee members. The idea of having the Olympic Games held in the U K is not new. Several bids have been put forward in past years by the city of Birmingham and Manchester without much success since the Olympic committee saw it as a lack of commitment on the U K authorities and interpreted their bids as not being serious enough. However, there has been a change of attitude amidst various stake holders who have been seeking an avenue of effecting a growth in elite sportsmanship by ensuring that elite English athletes are given forums to compete and excel and consequently earn U K respect in the sports arena. Some concern has existed in the inability of the U K to be among the very top medal earners in the Olympic Games and efforts have picked up momentum to correct this deficit. It was therefore clear that drastic measures will have to be taken in order to draw the necessary attention which hopefully would translate to more attention on sports funding and a significant progress in the success of U K athletes (Gibson Booth, 2009) The momentum to host the Olympic 2012 games was not easy to build due to a lack of commitment on the part of the central government. There were questions as to the viability of London to host the games due to several factors that many saw as a stumbling block to the success of the games. However, there was general consensus among the various ranks of private groups in all sectors that the competitiveness of London as one of the major and important cities in world arena was under threat by emerging powers. Others felt that the U K governments have continuously failed to give priorities to games in a nation plagued by obesity and idle youths. Therefore, several groups of people and the media played a significant role in forcing the government to concede to be the guarantor against the total cost of hosting the games. On July 6 2005 the president of the Olympic committee announced that the 2012 games would be hosted by London acting as the climax of a process that had taken over 7 years to become reality (B O A, 2009). The bid committee popularly known as the BOA initiated in the early days a massive PR campaign that sought to gain the approval of the government and fuel public support for the bid in the hope that doing so would give them the necessary edge to beat the other competitors. The team used a strategy of persuading all involved of the diverse benefits that were to be reaped following the success of the beads among them public exposure, improved transportation, employment and housing improvements. The success of the commonwealth games in Manchester acted as a booster for the team since it showed the commitment and ability of the country to host large games events. And thus the effort of this committee, the government and several other contributors led to the successful biding and the process of building the necessary facilities to host the games is underway. Hosting the Olympic Games poses serious challenges to any country due to the great infrastructural and logistical needs of the project. The games are expected to cost nearly 9 billion pounds for the building of the Olympic village and the upgrading of other vital sectors including upgrading of existing venues and the road and rail system. There is a worry that the games might cost the tax payers more money since it is expected that the current budget might not be sufficient to cater for all the requirements. Another challenge is the transport system which is below standard and there will be a need to improve it and expand it if the games are to go on smoothly (Briginshaw, 2006). Another challenge is the need to provide the venues and management committees with modern technology in order co ordinate the games effectively. Lastly is the problem of the Olympic legacy and how the various equipments and facilities will be put to use after the games. There are those who feel that most of the venues and assisting facilities in the Olympic village will be converted into schools and technical institutes for games development for the benefit of London youths. Furthermore, this is estimated to create over three thousand permanent jobs for the local people. Most importantly it is hoped that the Olympic Games will increase the level of sports participation in the U K including for those who are disabled (Rose, 2009). Bibliography B O A 2009, London 2012 Olympic Bid – An Eight Year Journey, Viewed 8 May 2009, http://www. olympics. org. uk/contentpage. aspx? no=268. Briginshaw, D 2006, An Olympic Challenge, International Railway Journal, Viewed 8 May 2009, http://74. 125. 113. 132/search? q=cache:zVQ6EWubIj8J:library. kmi. re. kr/BibAttfile/0000050180200607. pdf+challenge+of+london+as+an+olympic+venuecd=19hl=enct=clnkgl=keclient=firefox. Constantine, S 2000, History of the Olympic Games, Seaburn Publishing, New York. Gibson, O Booth, R 2009, Halfway to the opening ceremony, London 2012’s progress report, Guardian, Viewed 8 May 2009, http://www. guardian. co. uk/uk/2009/jan/15/london-2012-olympic-games-seb-coe-boris-johnson. Rose, E 2009, Disability Sports, London 2012, Viewed 8 May 8 2009, http://www. london2012. com/. How to cite The policy and implications of the British Government’s, Papers

Transformers Arechetypes free essay sample

Transformers Archetypes Archetypes in the movie Transformers contrast and differ from each other in many ways. The archetypes range from; The Hero, to the Devil Figure, to many others found in the usual Battle between good and evil Situational Archetypes. Another situational archetype is The Journey, which is also used in this movie. These two Situational Archetypes are big key points in discovering what each individual character goes through within the movie. One of the major Archetypes used in this movie is ‘The Journey†, which is when Sam, (Shia LaBeouf), goes on a quest to try and find what the Auto bots are in search of for their old planet. At first they have to believe that him being a human and not their kind, that they can actually trust him with searching for their All Spark which is their command center for their planet to actually hold life. He shows that he is responsible and wanting to actually help with the situation. We will write a custom essay sample on Transformers Arechetypes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Auto Bots do let him help, but also with the help of the U. S. Army in the situation. They as well are trying to help the good guys with their situation. â€Å"Mentor† is another and â€Å"Initiate† for Sam because he is pretty much taking training from Optimus Prime. Optimus is the big mentor/leader in this situation because he knows everything about the planet, and all there is you could think of. He leads Sam through everything, and tells him specific things that he can do to help. It’s not so much training Sam, but leading the problem by getting him to do what he is told. He is a major help because of everything that he knows about their planet. A small archetype used in the movie also is the â€Å"Temptress†, which in this case is Mikaela, which whom Sam is very attracted too since the first day he has seen her. She’s a help in the situation, but sometimes a very big distraction, to all of the characters in the movie, even some of the auto bots. Sam is completely attracted to her, and gets so nervous when she is around. Although she is always around she can be a help sometime to get the bad guys attention. But for Sams’ part since he is very attracted to her, he gets easily distracted by her being around all of the time. It’s a bad thing that he gets distracted because it gets in the way of him looking for what he is supposed to be looking for. â€Å"Creature of Nightmare† is another archetype; you can say a big one also. This is so, because of all the bad robots that come in the movie. Their ones that shouldnt be mentioned, but they are the ones who make the nightmare come alive. But yet they are very much used, and throughout the entire movie. And that being said they are the bad ones used, so they are like the humans worse nightmare because they cause harm to human beings, and especially to planet earth. They try and destroy everything they see right off the bat. It’s even harm to the good robots which are the auto bots, because that’s who they are trying to get their life back from their planet. â€Å"Hero† is a major in the storyline of the movie. The hero who is Sam because he helps out the good robots with what they are looking for and actually accomplishes that. He is the one who knows all of the secrets pretty much because of his great grandfather. The reason he is the hero is because of the back round he has on him. That is why they chose him, and were lucky to find him, that way he will be able to help out. With the many archetypes used in the story, they are all used very much, within the series of the four movies even. The archetypes aren’t even hard to spot out, because how they are used, and the way the show them. There’s many more used within the movie, but these are just some of the main used in the plotline of the story.

Welcoming a New Generation free essay sample

Many generations of different time periods have experienced events leading to common values and behaviors within that generation. There are five generations ranging between the years of 1901-2002: The G. I. 1901-1924), Silent (1925-1942), Boom (1943-1960), Generation X (1961-1981), and Millennial Generation (1982-2002). Each generation leaves behind a culture that is accepted, rejected or modified by the next generation. One generation’s culture is the next generation’s common sense. Generation X and Millennial students are the majority of today’s college students. The Millennial students have matured in a cultural environment with positive and negative qualities. Some positive qualities include being generous and practical, working on a schedule, multi-tasking and obeying rules. Along with the positives, technology has produced negative effects such as critical thinking skills, interpersonal skills and rote learning. Parenting has evolved from supportive to almost forceful involvement in their children’s lives during adolescences to college years. We will write a custom essay sample on Welcoming a New Generation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Parenting from previous generations used to support their children in higher education emotionally or financially. Today’s Helicopter Parents of Millennial students are overly involved in their children’s life. They are constantly playing an active role in their children’s college life. Today’s Millennial parents are still supporting academic life but have changed from supportive parent to an â€Å"aggressively protective parent who assumes an active role in their child’s educational experience† (Pg. 22). These parents will not just sit around waiting for their kids to make the right decisions or accept grades from professors that is average or below. They are actively â€Å"involved in discussions regarding their child’s financial aid, housing arrangements, and even disputed grades. † (Pg. 23). College and universities have limited the parents to their children’s academic records and only have limited access to them unless the children give consent to the school to revile their academic records. This act is called the Family Educational Rights and Privacy Act (FERPA). The higher education counselors follow this Act strictly and see these students as adults and independent individuals. The authors state that there are key defining attitudes and behaviors distinguishing the Millennial Generation students. There are 6 attitudes listed: 1) Conventionally motivated and respectful; 2) Structured rule followers; 3) Protected and Sheltered; 4) Cooperative and team-oriented; 5) Talented Achievers; and 6) confident and optimistic about their futures (Pg. 23). Millennial students are motivated by teachers and parents and will look for knowledgeable guidance and support to university faculty and administrators. Millennials will also follow rules, policies, and procedures compared to the earlier generations such as Generation X and the Boomers. Millennials are protected and sheltered and â€Å"may ask questions concerning their safety and well-being when acclimating to the university setting† (Pg. 24). This generation will also be team builders and cooperate within group settings making sure everyone does their part in projects and in problem solving. Millennials’ are talented and will have successful opportunities when they are in their undergraduate studies. They will seek assistance if they are failing in a particular subject in finishing their goals. One of the good attributes of this generation is their optimistic views which provide them with the confidence to their futures. Students will receive education and experience to achieve their â€Å"generational interests in social welfare and social institutions† (Pg. 25). In comparison to past generations, the Millennial students along with their parents have evolved into a more active role in technology and parenting. The amount of technology involved in a Millennial student’s life has its benefits and drawbacks. Technology has given the students more access to information and networking but has slowed down other areas in their lives such as interpersonal skills or critical thinking. Welcoming a New Generation free essay sample The Millennial Students† introduces the generation that will change companies and the workforce lead by the previous generations. Many generations of different time periods have experienced events leading to common values and behaviors within that generation. There are five generations ranging between the years of 1901-2002: The G. I. 1901-1924), Silent (1925-1942), Boom (1943-1960), Generation X (1961-1981), and Millennial Generation (1982-2002). Each generation leaves behind a culture that is accepted, rejected or modified by the next generation. One generation’s culture is the next generation’s common sense. Generation X and Millennial students are the majority of today’s college students. The Millennial students have matured in a cultural environment with positive and negative qualities. Some positive qualities include being generous and practical, working on a schedule, multi-tasking and obeying rules. Along with the positives, technology has produced negative effects such as critical thinking skills, interpersonal skills and rote learning. Parenting has evolved from supportive to almost forceful involvement in their children’s lives during adolescences to college years. We will write a custom essay sample on Welcoming a New Generation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Parenting from previous generations used to support their children in higher education emotionally or financially. Today’s Helicopter Parents of Millennial students are overly involved in their children’s life. They are constantly playing an active role in their children’s college life. Today’s Millennial parents are still supporting academic life but have changed from supportive parent to an â€Å"aggressively protective parent who assumes an active role in their child’s educational experience† (Pg. 22). These parents will not just sit around waiting for their kids to make the right decisions or accept grades from professors that is average or below. They are actively â€Å"involved in discussions regarding their child’s financial aid, housing arrangements, and even disputed grades. † (Pg. 23). College and universities have limited the parents to their children’s academic records and only have limited access to them unless the children give consent to the school to revile their academic records. This act is called the Family Educational Rights and Privacy Act (FERPA). The higher education counselors follow this Act strictly and see these students as adults and independent individuals. The authors state that there are key defining attitudes and behaviors distinguishing the Millennial Generation students. There are 6 attitudes listed: 1) Conventionally motivated and respectful; 2) Structured rule followers; 3) Protected and Sheltered; 4) Cooperative and team-oriented; 5) Talented Achievers; and 6) confident and optimistic about their futures (Pg. 23). Millennial students are motivated by teachers and parents and will look for knowledgeable guidance and support to university faculty and administrators. Millennials will also follow rules, policies, and procedures compared to the earlier generations such as Generation X and the Boomers. Millennials are protected and sheltered and â€Å"may ask questions concerning their safety and well-being when acclimating to the university setting† (Pg. 24). This generation will also be team builders and cooperate within group settings making sure everyone does their part in projects and in problem solving. Millennials’ are talented and will have successful opportunities when they are in their undergraduate studies. They will seek assistance if they are failing in a particular subject in finishing their goals. One of the good attributes of this generation is their optimistic views which provide them with the confidence to their futures. Students will receive education and experience to achieve their â€Å"generational interests in social welfare and social institutions† (Pg. 25). In comparison to past generations, the Millennial students along with their parents have evolved into a more active role in technology and parenting. The amount of technology involved in a Millennial student’s life has its benefits and drawbacks. Technology has given the students more access to information and networking but has slowed down other areas in their lives such as interpersonal skills or critical thinking. The parents of these Millennial students can be active in their parenting role or being extremely active to the point of it harming their attributes learned by doing it on their own. Both Millennial students and parents have changed over the 20th century and â€Å"linking students to local, as well as national and even international initiatives, allows students to define their role within a community, society and the world†.

Meaning of the Term Black Church and Its Importance

Meaning of the Term Black Church and Its Importance The â€Å"black church† is a term used to describe Protestant churches that have predominately black congregations. More broadly, the black church is both a specific religious culture and a socio-religious force that has shaped protest movements, such as the Civil Rights Movement of the 1950s and 1960s. Origins of the Black Church The black church in the United States can be traced back to chattel slavery in the 18th and 19th centuries. Enslaved Africans brought to the Americas a variety of religions, including traditional spiritual practices. But the system of slavery was built on the dehumanization and exploitation of enslaved people, and this could only be achieved by depriving slaves of meaningful connections to land, ancestry, and identity. The dominant white culture of the time accomplished this through a system of forced acculturation, which included forced religious conversion. Missionaries would also use promises of freedom to convert enslaved Africans. Many enslaved people were told they could return to Africa as missionaries themselves if they converted. While it was easier for polytheistic beliefs to merge with Catholicism, which ruled in areas such as the Spanish colonies, than the Protestant Christian denominations that dominated early America, enslaved populations constantly read their own narratives into Christian texts and incorporated elements of their previous faiths into Christian frameworks. Out of this cultural and religious acculturation, early versions of the black church were born. Exodus, The Curse of Ham  and Black Theodicy Black pastors and their congregations maintained their autonomy and identify by reading their own histories into Christian texts, unlocking new routes for self-realization. For example, many black churches identified with the Book of Exodus’s story of the prophet Moses leading the Israelites escape from slavery in Egypt. The story of Moses and his people spoke to hope, promise and the benevolence of a God which was otherwise absent in the systematic and oppressive structure of chattel slavery. White Christians worked to justify slavery through the employment of a white savior complex, which  in addition to dehumanizing black people, infantilized them. They insisted that slavery was good for black people, because black people were inherently uncivilized. Some went so far as to claim that black people had been cursed and slavery was the necessary, God-intended punishment. Seeking to maintain their own religious authority and identity, black scholars developed their own branch of theology. Black theodicy refers specifically to theology that answers for the reality of anti-blackness and the suffering of our ancestors. This is done in a number of ways, but primarily by re-examining suffering, the concept of free-will, and God’s omnibenevolence. Specifically, they examined the following question: If there is nothing that God does that is not good in and of itself, why would he inflict such immense pain and suffering on black people? Questions like this one presented by black theodicy led to the development of another type of theology, which was still rooted in accounting for the suffering of black people. It is perhaps the most popular branch of black theology, even if its name is not always well known: Black Liberation Theology. Black Liberation Theology and Civil Rights Black Liberation Theology strove to incorporate Christian thought into the black community’s legacy as a â€Å"protest people.† By recognizing the social power of the church, along with the safety it offered within its four walls, the black community was able to explicitly bring God into the daily liberation struggle. This was famously done within the Civil Rights Movement. Although Martin Luther King Jr. is most often associated with the black church in the context of civil rights, there were many organizations and leaders during that time who leveraged the church’s political power. And although King and other early civil rights leaders are now famous for their nonviolent, religiously-rooted tactics, not every member of the church embraced nonviolent resistance. On July 10, 1964, a group of Black men led by Earnest â€Å"Chilly Willy† Thomas and Frederick Douglas Kirkpatrick founded The Deacons For Defense and Justice in Jonesboro, Louisiana. The purpose of their organization? To protect members of the Congress For Racial Equity (CORE) against violence from the Ku Klux Klan. The Deacons became one of the first visible self-defense forces in the South. Although self defense was not new, the Deacons were one of the first groups to embrace it as part of their mission. The power of Black Liberation Theology within the black church did not go unnoticed. The church itself came to serve as a place of strategy, development  and reprieve. It has also been a target of attacks by numerous hate groups, such as the Ku Klux Klan. The history of the Black church is long and not over. Today, the church continues to redefine itself to meet the demands of new generations; there are those within its ranks who work to remove factors of social conservatism and align it with new movements. No matter what position it takes in the future, it cannot be denied that the black church has been a pivotal force within Black American communities for hundreds of years and those generational memories are not likely to fade.

Event Marketing Plan How To Make Sure Yours Is Perfect

Event Marketing Plan How To Make Sure Yours Is Perfect If an event happens and nobody hears about it, did it really happen? Maybe thats not the philosophical question of the decade, but its a good one for content marketers to ask. Id hazard a guess that if not very many people heard about the event, it didnt really happen. Everything You Need To Know For The Perfect #EventMarketing Plan via @JulieNeidlingerWhy Hold An Event? Planning and hosting an event is a lot of work, and it may not seem worth the effort. You have enough going on with your blog, your social media, and all of the various content marketing efforts that help build your audience. Events, though, are one of the few ways you actually get personal  with your audience. This does two things: Your audience sees you as a person.  Events are a good way for you to connect to your readers in a human way. Your audience gets to meet others like them.  Events  can almost be a reward for a great audience, providing an event or venue where they can meet others with the same interests as them. Why is it important that people see you as people? Conversation and engagement online is one thing, but as every politician knows, you have to get out and meet the people.  Meeting people face-to-face increases loyalty to you, your message, and your brand. It removes that invisible layer that somehow allows people to say and do things online that they'd never do in person. And, while I'm sure your audience isn't made of trolls, that still allows for them to dismiss you easier than if they knew you in real life. If the research is true, and 90% of how we communicate is through non-verbal communication  like gestures and vocal quality,  a face-to-face meeting is more powerful than any blog post you'll ever write. 90% of how we communicate is non-verbal. That's why face-to-face is so  powerful.So an event strengthens the bonds between members of your audience, and it strengthens their loyalty to you. 4 Elements Of A Simple  Event Marketing Plan We make a planning app, so of course, we're going to tell you that the first thing you need to do is some serious planning. But that's not just prejudice talking- you need to plan your marketing for your event as much as you plan for things like venue, speakers, and catering. Think of your event as if it is the core of an apple. All of that stuff that surrounds it is pretty important for the person consuming it. An apple with only a core is an event without a marketing plan. No one reaches for an apple core  just like  no one comes to an event without the marketing that brought them there. Marketing your event is the only way to get people to show up. #eventmarketing1. Start by asking broad questions. Let's start with a few questions that you and your team can ask to get the ideas flowing in your initial planning meeting. You should have the planning and marketing team present. Order the answers you collect based on the most important or the most likely: What's the story behind your event? What is the theme behind your event? Why are you holding the event? Who do you hope will come? Who do you think will really come? What is the value of this event for those that will come? Is this event more important to us than to our audience? What do you hope people will take with them when the event is over? Will this event make your attendees' lives better? How will you know if your event is a success? What is the measurement? What is the most wildly amazing success that could happen from this event? What kind of budget is there for each team to work with? There is a subtle thread running through these questions: Are you planning an event because you need it, or because your audience needs it? The latter is the best choice, but either might be a reality. Are you planning an event because you need it, or because your audience needs it?It's not enough to start your planning with the idea of "we're going to have a few speakers  and a good brunch" and call it good. You must start with a broad understanding of the goal of the event. It's hard to create fantastic event marketing around the choice of fruit at the buffet. 2. Confirm details and lay out a budget. The budget. Never a sexy thing for most of us. But, after you've gotten a better understanding of the event, you need to create a budget before doing anything else. The event planners have (hopefully) been hard at work lining up everything from venue to speakers to  giveaways. You should now have an idea of: Date and/or  time Location Speakers Event format Even if these kinds of details aren't fully locked down, the marketing team should have enough to  get started on their marketing plan. And a marketing plan starts with a budget. You must not  proceed without a budget. It's tempting to get wrapped up in the excitement of what content you'll create, but a budget needs to be in place first. Planning #eventmarketing without a budget is like planning an  event without speakers. It's not...You must  know how much your marketing team is able to spend before you can plan your marketing approach. Without a budget, you could end up dumping a lot of money on huge glossy banners  and leaving very little for  other kinds of content marketing that might work better with those who are attending. 3.  Create a dedicated website and social accounts for your event. Let's start with the one piece of content that your event should have no matter what: a dedicated website. Your event (especially one that is a recurring event) should have its own Web page. It's better to send people to a website solely for the event rather than a page buried elsewhere in your site. Content Marketing World, from Content Marketing Institute, has a website to market their event. You should have a simple website for your event, too. If you follow these tips, your site might even be better than Content Marketing World's. If you aren't able to do this, at least consider a landing page with a custom domain name pointing to it. According to Orbit Media's Andy Crestodina, this dedicated website should have: Copy. You'll need, of course, compelling copy describing the event. And that compelling copy, of course, needs to somehow  tell the vital details of when, where, and what. Curation. All of the pre-event content should be curated in one place. Collect the social feeds, or use an app like Twubs to pull together all of the Tweets with your event's hashtag(s). Make it easy for those who find your site to get involved promoting it on social media. Speakers. Images and bios of the speakers who will  be at the event. You could even post videos of brief interviews of the speakers if you really wanted your attendees to get a feel for what their message is. Registration. Prominent registration button, making it super easy to register. Social proof. You need a way to display social proof. In other words, if you are getting some social buzz surrounding your event, it should be displayed prominently on your site. In a way, it's a bit like testimonials for how awesome the event is going to be. Along with a dedicated website, you should also have dedicated social accounts. While it's fine if your brand tweets and publishes content about the event, you should have separate accounts, too. Why? Your audience can reach out to you with questions easier. You can follow people with the event social accounts and make that part of your publicity efforts. Your tweets and posts won't get lost in other brand messages in news feeds and on your profile pages. It is easier to curate pre-event social content because the content is all in one account. It's also easier to measure the success of your social media plan because there is only event-related content present. You get twice the exposure, once on your brand account, and another on your dedicated account. Create a dedicated website and social media accounts as part of your event marketing plan.Your event matters. Give it its own Web and social media properties. It deserves that much. 4.  Plan the 3  major points of attack with 2  types of event content. Your event content marketing plan has three major points of attack: pre-event, during the event, and post-event. The content you create for each of those points is slightly different. There are also two kinds of content marketing that surround an event: informative and buzz. Let's take a look. Informative event content marketing tells attendees what they need to know. This might include information on registration  and deadlines, or sharing informative blog posts. If you notice a common questions popping up from attendees, you can answer it. This isn't "sexy" content, but it is useful content, and it's the information people need to know. Buzz event content marketing is self-explanatory. It's all about building the buzz and excitement for the event. It helps increase word-of-mouth, and its goal is to get more people to register for the event. This might include hints and event surprises  or  giveaways of event schwag. If you've planned a hashtag or other community-generated content idea around your event, that content fits here. Both of these event content types can be used by the three major points of attack. Pre-event content marketing happens long before the event happens. You have to get this one right. Before the event happens, your content marketing must: Let your audience know about your event. Get them excited enough to register and tell others. Keep your audience updated on the event so they feel in the know. Help your audience remain excited about the event. It's tough to keep the energy level of people up, but your event content marketing really needs to do that. During the event, your content marketing takes on a kind of "live reporter" feel. You're keeping both the event attendees informed, as well as those who are following along back home. And, you are still keeping the buzz alive. Even though many of your followers might not have made it to the event, you're still building buzz for future events. It's important to post social content throughout the event featuring inspirational quotes from speakers, photos of the fun everyone is having, and so on. Post-event content marketing is the one most content marketers forget. We all need a bit of closure, especially if your event is going to happen repeatedly. This is your chance to get testimonials or collect social posts that are enthusiastic about  your event. Reach out to attendees on social media. Thank them for coming. Ask their opinions on the event. Post some buzz content from the event, and hint at the next event. Share downloads, videos, and helpful related content that both attendees and non-attendees find useful.

Market Research Essay Example | Topics and Well Written Essays - 2750 words

Market Research - Essay Example The paper has been linked to the various literatures that have been provided in the past and this provides a basis for the entire paper. Various aspects like the scaling methods, the data collection methods, and also the data analysis methods have also been discussed herewith in. Conducting a quantitative research is very beneficial as it allows the researcher to gain a better view of its customers and enables the company to improve its services based on these feedbacks that are gained. The market research attempts to find answer to the following questions: a) What is the relative importance of various factors that customer expect from their hotel stay? b) What is the level of customer satisfaction towards their hotel stay in the chosen hotels? Based on the literature analysis of similar studies in the past, the researcher has identified some of the factors that seem to be important as expectations from the customer. Hence the information that is required at this stage of the research is the customer’s views on the following elements of the business: For the company to be able to attain this information there are a few methods that the hotels can adopt. The methodology used to conduct the research is referred to as the ‘research methodology’. There are a number of different approaches that are available for research methods. The research approaches used in the study comprises a mixture of both the â€Å"phenomenological paradigm† which is also referred to as a â€Å"qualitative† approach, and the â€Å"positivistic paradigm† also known as the â€Å"quantitative† approach (Collis & Hussey, 2003, p. 47). With the positivistic paradigm, the emphasis is on using measurement to find out the relationships between facts and causes of the phenomenon. This is â€Å"an essential element of the research process under this paradigm† (Collis & Hussey, 2003, p. 57). This

Classmates responses Coursework Example | Topics and Well Written Essays - 250 words

Classmates responses - Coursework Example If they had considered such dimensions, they would have been more sensitive to cross cultural differences between the European culture and that of the business partners (Ridley 110). This would have eased the communication between partners and closure of the deal. I agree with you that the concept of time is different across cultures. In Europe, people are generally more sensitive about the passage of time, which is regarded as highly valuable. On the other hand, Arabs, Latin Americans as well as Africans believe that time can be elastic; therefore, they are more reluctant to keep deadlines (114). This was evident from the business partner who arrived almost an hour late. The Germans viewed such a gesture negatively because the partner had wasted their time. On the other hand, understanding the dietary preferences of different culture is a critical cultural aspect. If cultural literacy had been considered as serious as expected, some of the misunderstanding that compromised the negotiation process would not have occurred. The video is a strong reminder for any business partner intending to go global that there is a salient need for a rigorous research process concerning cross cultural differences. The importance conducting research on cross cultural differences and their impact on global businesses cannot be underestimated. The videos place emphasis to this point. Although cultural aspects such as diet and the view of time may be viewed as minor issues, they have an immense potential of affecting businesses negatively (115). This is the reason why theorists such as Hofstede focused on describing cultural dimensions that should be considered prior to engaging in international business. As the video highlights, there is an outstanding difference between European culture, Indian and the Middle East cultures. Cultural differences between these three cultures hindered the