Market Research Essay Example | Topics and Well Written Essays - 2750 words

Market Research - Essay Example The paper has been linked to the various literatures that have been provided in the past and this provides a basis for the entire paper. Various aspects like the scaling methods, the data collection methods, and also the data analysis methods have also been discussed herewith in. Conducting a quantitative research is very beneficial as it allows the researcher to gain a better view of its customers and enables the company to improve its services based on these feedbacks that are gained. The market research attempts to find answer to the following questions: a) What is the relative importance of various factors that customer expect from their hotel stay? b) What is the level of customer satisfaction towards their hotel stay in the chosen hotels? Based on the literature analysis of similar studies in the past, the researcher has identified some of the factors that seem to be important as expectations from the customer. Hence the information that is required at this stage of the research is the customer’s views on the following elements of the business: For the company to be able to attain this information there are a few methods that the hotels can adopt. The methodology used to conduct the research is referred to as the ‘research methodology’. There are a number of different approaches that are available for research methods. The research approaches used in the study comprises a mixture of both the â€Å"phenomenological paradigm† which is also referred to as a â€Å"qualitative† approach, and the â€Å"positivistic paradigm† also known as the â€Å"quantitative† approach (Collis & Hussey, 2003, p. 47). With the positivistic paradigm, the emphasis is on using measurement to find out the relationships between facts and causes of the phenomenon. This is â€Å"an essential element of the research process under this paradigm† (Collis & Hussey, 2003, p. 57). This

Classmates responses Coursework Example | Topics and Well Written Essays - 250 words

Classmates responses - Coursework Example If they had considered such dimensions, they would have been more sensitive to cross cultural differences between the European culture and that of the business partners (Ridley 110). This would have eased the communication between partners and closure of the deal. I agree with you that the concept of time is different across cultures. In Europe, people are generally more sensitive about the passage of time, which is regarded as highly valuable. On the other hand, Arabs, Latin Americans as well as Africans believe that time can be elastic; therefore, they are more reluctant to keep deadlines (114). This was evident from the business partner who arrived almost an hour late. The Germans viewed such a gesture negatively because the partner had wasted their time. On the other hand, understanding the dietary preferences of different culture is a critical cultural aspect. If cultural literacy had been considered as serious as expected, some of the misunderstanding that compromised the negotiation process would not have occurred. The video is a strong reminder for any business partner intending to go global that there is a salient need for a rigorous research process concerning cross cultural differences. The importance conducting research on cross cultural differences and their impact on global businesses cannot be underestimated. The videos place emphasis to this point. Although cultural aspects such as diet and the view of time may be viewed as minor issues, they have an immense potential of affecting businesses negatively (115). This is the reason why theorists such as Hofstede focused on describing cultural dimensions that should be considered prior to engaging in international business. As the video highlights, there is an outstanding difference between European culture, Indian and the Middle East cultures. Cultural differences between these three cultures hindered the